“(product-catalog homepage — domains, hosting, builder, email, and security all competing for the hero)”
A visitor who searched "website builder" lands on a page that leads with domain search and scatters builder, hosting, email, and security into separate product cards. The builder is one of six products instead of the product, so the visitor assumes GoDaddy is a registrar, not a builder — and leaves for one.
“Segment entry points by intent: visitors arriving on /websites should see a builder-first hero — "Build your business site in an hour. Domain, email, and payments included." Save the product catalog for the homepage root.”
Matching the hero to the visitor's search intent prevents the "wrong page" bounce. A builder-first landing for builder-intent traffic lets GoDaddy compete in the category instead of adjacent to it.