WooCommerce

“(feature-list hero — "the flexible e-commerce platform" pattern)”

Calling yourself "flexible" and "customizable" is what every platform says. WooCommerce's actual wedge is ownership: you own the code, the data, the store. No monthly platform fee that scales with revenue. No lock-in. That argument is absent from the hero.

“Your store, your data, your rules. No revenue share. No platform lock-in. The open-source e-commerce platform that grows with you, not against you.”

“(setup complexity unaddressed — no "how hard is this" reassurance)”

The #1 reason someone chooses Shopify over Woo is perceived difficulty. "I don't want to deal with hosting and plugins." WooCommerce's page never acknowledges or counters this objection, letting Shopify's "start selling in minutes" pitch win by default.

“Address it head-on near the CTA: "Live store in under an hour. Managed hosting from $9/mo handles the tech. You handle the selling."”

“(install count / market share mentioned without concrete success stories)”

WooCommerce powers millions of stores, but abstract scale numbers don't convert a nervous first-time store builder. "4 million stores" is impressive but impersonal. The builder wants to see someone like them who succeeded.

“Replace the install counter with 2-3 concrete case studies at the hero level: real store names, revenue ranges, and a quote about why they chose Woo over alternatives.”