“(company homepage mixing research announcements, API products, and open-source community messaging)”
The page tries to serve three audiences — open-source developers, API customers, and enterprise buyers — without a clear segmentation. A developer who can run Stable Diffusion locally sees no reason to pay. An enterprise buyer sees no compliance or SLA information. Both leave without converting.
“Separate the paths: "Use our API: latest models, zero infrastructure, enterprise SLA. Self-host: open weights, your hardware, full control. Enterprise: custom models, safety filters, compliance guarantees."”
Clear audience segmentation on the homepage routes each visitor type to the right conversion path instead of losing all three in a mixed message.