Message clarity
01Can a stranger tell what you do and who it is for in four seconds?
Free landing page audit
Score your landing page on 12 conversion factors
Paste your URL and see exactly what is costing you signups — the copy, the CTA, the trust gaps, the speed. Free preview, no signup, about a minute.
Audit my pageWhat a landing page audit checks
A landing page audit is not a verdict on your design. A page can look great and still bleed customers — because looking good and converting are different jobs.
An audit finds the specific reasons a visitor reads, hesitates, and leaves without acting: a headline that names a category instead of making a promise, six buttons and no clear decision, claims with nothing behind them, a price the page refuses to state. We score all of it, then rank the problems by how much each one is actually costing you.
The diagnostic
The 12 factors we score
Value proposition
02Does the hero make a specific promise, or just name a category?
Call to action
03Is there one dominant next step — or six competing buttons?
Trust signals
04Is there a real business behind the page — guarantee, face, security cues?
Social proof
05Are testimonials specific, attributed, and placed next to the decision?
Objection handling
06Are the three reasons a buyer hesitates answered out loud?
Form friction
07Does the form ask for only what it needs to take the next step?
Mobile signals
08Are the promise and the button both visible on a phone with zero scroll?
Offer specificity
09Is the price, scope, and what-happens-next actually stated?
Urgency
10Is there a true reason to act now — without faking scarcity?
Proof
11Are claims backed by concrete, attributed evidence, not adjectives?
Page speed signals
12Does the page paint fast on a real phone on real signal?
Each factor is scored 0–10. For the full weighting and rubric, see how we score.
How it works
Three steps, about a minute
01
Paste your URL
Drop in your landing page link. No signup, no card.
02
We scan and score
We read the live page and score it across all 12 factors, ranked by severity.
03
You get the fixes
See your top issues and exactly what to change — words and order, not a rebuild.
Free preview vs. full report
Start free. Go deep when you are ready.
Free preview
$0 · no signup
- Overall conversion score
- Your highest-priority issues, ranked
- A plain-language read on what is hurting most
Full report
$49 · one-time
- All 12 factors scored and ranked by severity
- Copy-paste rewrites for your weakest sections
- Per-fix implementation steps
- Downloadable PDF
Audit your page yourself
Go deeper on the method
Guides
Learn to audit a page yourself
How to audit a landing page, step by step
Learn how to audit a landing page step by step — what to check, the order to check it in, and how to turn findings into fixes that lift conversion.
The landing page audit checklist
A free landing page audit checklist — 40 specific, yes/no checks across clarity, CTA, trust, proof, friction, mobile, and speed. Copy it and score your page.
Why landing pages don’t convert
Most landing pages fail for the same few reasons — unclear message, no single CTA, claims with no proof, too much friction. Here are the root causes and the fixes.
Landing page benchmarks: what 330 real audits show
We scored 330 real landing pages on 12 conversion factors. The median scored 58/100 and 98% had at least one critical issue. Here is the full breakdown.
What Is a Good Conversion Rate for a Landing Page?
What's a good conversion rate for a landing page? The honest answer by traffic source, offer, and industry—plus how to judge your own page.
What Is a Call to Action? Definition, Examples, and Why "Submit" Kills Conversions
A call to action (CTA) is the button or link that tells visitors what to do next. See the definition, real examples, and why "Submit" leaks conversions.
What Is Above the Fold in 2026 — and Does It Still Matter for Conversions?
What is above the fold? The modern, multi-viewport definition plus the 5 elements your hero must carry to convert. Run a free fold audit in 60s.
What Is Message Match? (And Why Ad-to-Page Mismatch Quietly Burns Your Budget)
Message match is ad-to-page consistency. Learn what it is, why mismatch wastes CAC, and how to fix it in 5 steps. Run a free landing-page audit in 60s.
What Is Form Friction? How Every Extra Field Costs You Conversions
What is form friction? The cognitive, effort, and trust costs that make people abandon forms — plus how to spot it. Run a free landing-page audit to find yours.
What Is Social Proof on a Landing Page?
What is social proof? See the real types, where to place it on a landing page, and what counts as fake. Get a free 60-second audit of your proof.
47 High-Converting CTA Button Copy Examples, Sorted by Funnel Stage
47 CTA button copy examples sorted by funnel stage, each tagged with WHY it works. Swipe the line that fits your page, then audit it free in 60s.
30 Hero Headline Formulas That Pass the 5-Second Clarity Test
30 fill-in-the-blank landing page headline formulas that pass the 5-second clarity test. Swipe, customize, then run a free audit to check yours.
The Value Proposition Formula Library: 9 Templates With Before/After Rewrites
9 value proposition template formulas with before/after rewrites you can steal today. Pick a structure, fill the blanks, then audit your hero free.
Social Proof Swipe File: 18 Ways to Show Credibility When You Have Few Customers
18 honest social proof examples for landing pages when you have few or no testimonials. Real formats, no fake stats. Run a free audit to see what's missing.
Objection-Handling Scripts: 25 Copy Blocks for the 8 Objections That Kill Conversions
Swipe file for landing page objections: 25 paste-ready reassurance blocks for the 8 doubts that kill conversions. Map yours, then run a free audit.
Diagnosing a High-Traffic, Low-Conversion Landing Page: A Decision Tree
High traffic, low conversion landing page? Use this decision tree to isolate whether it's traffic, message, friction, or offer—then fix one thing.
Pricing Page Conversion Killers: 9 Patterns That Make Visitors Bounce
Why is your pricing page not converting? 9 specific killers — tier overload, hidden "contact us", anchor confusion — and the exact fixes. Audit your URL free.
The Objection Map: Find the Silent Doubts Your Landing Page Never Answers
Handle objections on a landing page with a 5-step objection map that surfaces silent doubts killing conversions. Run a free audit to find yours.
How to Reduce Form Friction: A Field-by-Field Sign-Up Audit
Reduce form friction with a field-by-field cut/keep/defer audit. Get more sign-ups without losing lead quality. Run a free audit in 60s.
Why AI-Generated Landing Pages Convert Worse (and the 6 Fixes That Move the Needle)
AI-generated landing page conversion is flat for a reason: 6 specific failure modes. Diagnose yours and fix them — start with a free 60-second audit.
When NOT to A/B Test Your Landing Page
A/B testing a broken page wastes weeks. The 4 preconditions, the traffic-math reality, and what to fix first instead of guessing.
Does Page Speed Actually Affect Conversions?
Page speed affects conversion, but it's rarely your #1 leak. The honest, evidence-based take on Core Web Vitals, LCP, and when speed costs sales.
Mobile Landing Page Conversion: 9 Things That Break on a Phone
Most of your traffic is mobile, but your page was built on desktop. Here are 9 mobile breakages that kill conversion — with the fix for each.
How much does a landing page audit cost?
What a landing page audit actually costs in 2026: free DIY tools, a $49 one-time report, and CRO agency engagements compared honestly.
Frequently asked
Landing page audits, answered
What is a landing page audit?
A landing page audit is a structured review of how well a page converts visitors into action. It scores the page across the factors that actually drive conversion — message clarity, value proposition, call to action, trust, social proof, offer clarity, friction, mobile, and speed — and ranks the problems by how much each is costing you. The goal is not to judge the design but to find the specific reasons visitors leave without acting.
How much does a landing page audit cost?
A landing page audit can be free to start. Landing Doctor scores your page and shows your top issues for free, with no signup. The full report — every one of the 12 factors scored, ranked by severity, with copy-paste rewrites and a downloadable PDF — is a one-time $49, with no subscription.
How long does a landing page audit take?
A landing page audit takes about a minute for the free preview. You paste your URL, we read the live page and score it, and you see your top issues right away. The full $49 report is generated in roughly 60–90 seconds and delivered as a PDF.
What does a landing page audit check?
A landing page audit checks the elements that determine whether a visitor acts: message clarity, value proposition, call to action, trust signals, social proof, objection handling, form friction, mobile experience, offer specificity, urgency, proof, and page speed. Each is scored, and the weakest — the ones costing you the most signups — are flagged first.
Can I audit my landing page for free?
Yes, you can audit your landing page for free. Paste your URL and you get an instant score plus your highest-priority issues, no signup or card required. If you want every factor scored with copy-paste fixes and a PDF, the full report is a one-time $49.
Is an audit better than a landing page checklist?
An audit and a checklist serve different jobs. A checklist tells you what to look for; an audit tells you what is actually wrong on your specific page and which fix matters most. The best approach is both: use a checklist to learn the factors, then run an audit to see how your own page scores against them.
See your landing page score
Run your page through the same diagnostic. The free preview takes about a minute — no signup.
Audit my page