Forty specific checks, grouped by what they protect. Each is a yes/no question — no judgment calls, no “it depends.” Run your page against it and the leaks show up fast.
A checklist tells you what to look for. It does not tell you which broken thing is costing you the most — that is what scoring is for — but it keeps you honest and stops you auditing by mood. Go through these as plain yes/no questions. Every “no” is a candidate fix.
When you want the “which fix matters most” answer for your specific page, run a landing page audit — it scores each factor and ranks them by impact.
Do not try to fix all of them. Group your “no” answers by area, and fix clarity and call-to-action problems first — they gate everything downstream. A page can pass thirty of these checks and still convert badly if it fails the first four, because nobody gets far enough to see the rest.
Then rewrite, do not just note. Replace the category headline with a promise. Cut the form fields you flagged. Move one specific testimonial next to the button. Words and order, in priority order, beat a redesign.
A landing page audit checklist covers eight areas: clarity and message, value proposition, call to action, trust and credibility, social proof, objections and offer, friction and forms, and mobile and speed. Each area has specific yes/no checks — for example, “the headline makes a promise, not just names a category” — so you judge the same factors every time instead of auditing by taste.
A practical landing page checklist has around 30–40 checks — enough to cover every factor that affects conversion without becoming a chore. Fewer than that and you miss real leaks; many more and people stop finishing it. What matters more than the count is that each check is a specific yes/no question, not a vague “is the design good?”
A checklist is a great start but not the whole job. It tells you what is missing; it does not tell you which missing thing is costing you the most conversions. The strongest approach is to use a checklist to find every “no,” then score or prioritize those issues by impact so you fix the headline before the button color.
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