58
Median score / 100
The average was 55 — half of all pages scored below 58.
Data report
Landing page benchmarks: what 330 real audits show
We scored 330 real landing pages across the same 12 conversion factors. The picture is consistent and a little bleak: the typical page scores in the 50s and almost every one has at least one critical problem.
These numbers come from real landing pages that owners submitted for a free score — not a curated sample of award winners, and not a list of failures. That makes the distribution a reasonable read on what an ordinary landing page looks like under the hood. Every page was scored on the same 12 factors, from message clarity to page speed, on a 0–100 scale.
Want your own number on this curve? Run a landing page audit and see where your page lands against these benchmarks.
The headline numbers
What the typical page scores
98%
Had ≥1 critical issue
Almost no page was free of a conversion-critical problem.
~3
Issues flagged per page
On average: about one critical, one high, and one quick win.
1%
Scored 75 or above
Genuinely strong pages were rare — 4 of 330.
Based on 330 landing pages scored on 12 conversion factors (0–100 scale).
The distribution
How scores spread out
The pages cluster hard in the middle. Genuinely good and genuinely broken are both rare — most pages are mediocre in the same fixable ways.
Under 40 — broken
14% of pages. Multiple critical issues, usually starting with an unclear hero. These pages are not losing a few percent at the margin; they are failing at the first screen.
40–59 — leaking
50% of pages — the single biggest group. The message half-lands and the offer is there, but competing CTAs, thin proof, and friction bleed conversions throughout.
60–74 — solid but soft
35% of pages. The fundamentals work; the losses are in proof placement, objection handling, and mobile polish. This is where small, specific fixes pay best.
75 and up — strong
Just 1% of pages. Clear promise, one obvious action, specific proof next to it, low friction. Rare enough that hitting it is a real edge.
What this means for your page
If your page scores in the 50s, you are not an outlier — you are the median, and that is the point. The typical page is not catastrophically broken; it is quietly leaking across several factors at once, which is exactly the kind of problem an audit is built to find and rank.
The encouraging read: because almost every page fails on the same handful of factors, the fixes are predictable. Clarity, a single call to action, proof next to the decision, and less friction move the needle on the majority of pages in this dataset. You are very likely one rewrite — not one redesign — away from the next band up.
The 10 patterns behind these scores are broken down in the most common landing page mistakes if you want the specific failure modes.
Frequently asked
Questions, answered
What is the average landing page audit score?
Across 330 real landing pages scored on 12 conversion factors, the median score was 58 out of 100 and the average was 55. Half of all pages scored below 58, the largest group (50%) fell in the 40–59 range, and only about 1% scored 75 or higher. The typical landing page is not broken — it is leaking across several factors at once.
How many landing pages have serious conversion problems?
In a sample of 330 real landing pages, 98% had at least one critical, conversion-blocking issue, and pages averaged about three flagged issues each (roughly one critical, one high-priority, and one quick win). Genuinely strong pages — scoring 75 or above — made up only about 1% of the sample.
What is a good landing page audit score?
A landing page audit score above 75 is genuinely strong — in a sample of 330 real pages, only about 1% reached it. A score in the 60–74 range means the fundamentals work and the gains are in polish; the 40–59 range (the most common, half of all pages) means the page is leaking across several factors and has clear room to improve.
How were these landing page benchmarks measured?
These benchmarks come from 330 real landing pages that owners submitted for a free audit. Each page was scored on the same 12 conversion factors — clarity, value proposition, call to action, trust, social proof, objection handling, form friction, mobile signals, offer specificity, urgency, proof, and page speed — on a 0–100 scale, with issues classified as critical, high, or quick win.
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The landing page audit checklist
A free landing page audit checklist — 40 specific, yes/no checks across clarity, CTA, trust, proof, friction, mobile, and speed. Copy it and score your page.