Message clarity
01Can a stranger tell what you do and who it is for in four seconds?
Free landing page audit
Score your landing page on 12 conversion factors
Paste your URL and see exactly what is costing you signups — the copy, the CTA, the trust gaps, the speed. Free preview, no signup, about a minute.
Audit my pageWhat a landing page audit checks
A landing page audit is not a verdict on your design. A page can look great and still bleed customers — because looking good and converting are different jobs.
An audit finds the specific reasons a visitor reads, hesitates, and leaves without acting: a headline that names a category instead of making a promise, six buttons and no clear decision, claims with nothing behind them, a price the page refuses to state. We score all of it, then rank the problems by how much each one is actually costing you.
The diagnostic
The 12 factors we score
Value proposition
02Does the hero make a specific promise, or just name a category?
Call to action
03Is there one dominant next step — or six competing buttons?
Trust signals
04Is there a real business behind the page — guarantee, face, security cues?
Social proof
05Are testimonials specific, attributed, and placed next to the decision?
Objection handling
06Are the three reasons a buyer hesitates answered out loud?
Form friction
07Does the form ask for only what it needs to take the next step?
Mobile signals
08Are the promise and the button both visible on a phone with zero scroll?
Offer specificity
09Is the price, scope, and what-happens-next actually stated?
Urgency
10Is there a true reason to act now — without faking scarcity?
Proof
11Are claims backed by concrete, attributed evidence, not adjectives?
Page speed signals
12Does the page paint fast on a real phone on real signal?
Each factor is scored 0–10. For the full weighting and rubric, see how we score.
How it works
Three steps, about a minute
01
Paste your URL
Drop in your landing page link. No signup, no card.
02
We scan and score
We read the live page and score it across all 12 factors, ranked by severity.
03
You get the fixes
See your top issues and exactly what to change — words and order, not a rebuild.
Free preview vs. full report
Start free. Go deep when you are ready.
Free preview
$0 · no signup
- Overall conversion score
- Your highest-priority issues, ranked
- A plain-language read on what is hurting most
Full report
$49 · one-time
- All 12 factors scored and ranked by severity
- Copy-paste rewrites for your weakest sections
- Per-fix implementation steps
- Downloadable PDF
Audit your page yourself
Go deeper on the method
Guides
Learn to audit a page yourself
How to audit a landing page, step by step
Learn how to audit a landing page step by step — what to check, the order to check it in, and how to turn findings into fixes that lift conversion.
The landing page audit checklist
A free landing page audit checklist — 40 specific, yes/no checks across clarity, CTA, trust, proof, friction, mobile, and speed. Copy it and score your page.
Why landing pages don’t convert
Most landing pages fail for the same few reasons — unclear message, no single CTA, claims with no proof, too much friction. Here are the root causes and the fixes.
Landing page benchmarks: what 330 real audits show
We scored 330 real landing pages on 12 conversion factors. The median scored 58/100 and 98% had at least one critical issue. Here is the full breakdown.
Frequently asked
Landing page audits, answered
What is a landing page audit?
A landing page audit is a structured review of how well a page converts visitors into action. It scores the page across the factors that actually drive conversion — message clarity, value proposition, call to action, trust, social proof, offer clarity, friction, mobile, and speed — and ranks the problems by how much each is costing you. The goal is not to judge the design but to find the specific reasons visitors leave without acting.
How much does a landing page audit cost?
A landing page audit can be free to start. Landing Doctor scores your page and shows your top issues for free, with no signup. The full report — every one of the 12 factors scored, ranked by severity, with copy-paste rewrites and a downloadable PDF — is a one-time $49, with no subscription.
How long does a landing page audit take?
A landing page audit takes about a minute for the free preview. You paste your URL, we read the live page and score it, and you see your top issues right away. The full $49 report is generated in roughly 60–90 seconds and delivered as a PDF.
What does a landing page audit check?
A landing page audit checks the elements that determine whether a visitor acts: message clarity, value proposition, call to action, trust signals, social proof, objection handling, form friction, mobile experience, offer specificity, urgency, proof, and page speed. Each is scored, and the weakest — the ones costing you the most signups — are flagged first.
Can I audit my landing page for free?
Yes, you can audit your landing page for free. Paste your URL and you get an instant score plus your highest-priority issues, no signup or card required. If you want every factor scored with copy-paste fixes and a PDF, the full report is a one-time $49.
Is an audit better than a landing page checklist?
An audit and a checklist serve different jobs. A checklist tells you what to look for; an audit tells you what is actually wrong on your specific page and which fix matters most. The best approach is both: use a checklist to learn the factors, then run an audit to see how your own page scores against them.
See your landing page score
Run your page through the same diagnostic. The free preview takes about a minute — no signup.
Audit my page