Most page graders give you a number. We give you a structured diagnosis: what’s broken, why it’s costing you conversions, and the exact words to use instead.
Conversion isn’t subjective. The same problems show up in landing page after landing page — weak value prop, vague CTAs, missing proof, mobile friction. Our framework catalogues them.
Every score is reasoned. We don’t return ‘72/100’. We return ‘Hero clarity: 5/10 — your H1 names the product but not the outcome. Try: [example]’.
Built on patterns from thousands of landing pages — analyzed across SaaS, ecommerce, services, coaching, and infoproducts.
Is the H1 specific enough that a visitor knows the outcome within 5 seconds? Does the subhead reinforce it or repeat it?
H1 names the product category instead of the result: ‘AI-Powered Marketing Platform’.
Does the page articulate a clear, differentiated benefit? Can a visitor explain what makes this different from alternatives?
Value prop is generic or missing entirely: ‘The best solution for your business’.
Is the primary CTA action-specific and benefit-oriented? Is there a single clear next step, not three competing buttons?
CTA is vague or passive: ‘Submit’ or ‘Learn More’.
Are there visible trust markers — logos, certifications, security badges? Are they placed near decision points?
Trust signals are buried in the footer or absent entirely.
Does the page include testimonials, case studies, or usage stats? Are they specific (names, numbers, outcomes) rather than generic?
Testimonial is unattributed or vague: ‘Great product!’ — J.
Does the page anticipate and address the top 2–3 objections? Is there an FAQ or comparison that reduces purchase anxiety?
No FAQ, no pricing clarity, no mention of contracts or cancellation.
How many fields does the form have? Are optional fields marked? Is the form above the fold on mobile?
Lead form asks for phone number, company size, and budget before the visitor has seen any value.
Is the CTA thumb-reachable? Does the hero text fit without horizontal scroll? Are tap targets at least 44px?
CTA button is below three screens of text on mobile; hero image pushes H1 below the fold.
Is the offer concrete — what exactly does the visitor get, by when, for how much? Or is it abstract and open-ended?
Offer is vague: ‘Get started today’ with no indication of what happens next.
Is there a legitimate reason to act now? Or is the page using fake countdown timers and manufactured scarcity?
Fake countdown timer that resets on page refresh.
Does the page show measurable results — before/after, ROI, time saved? Are claims backed by data or case studies?
Claims results but shows no evidence: ‘10x your revenue’ with no case study.
Are there obvious speed killers — uncompressed images, render-blocking scripts, excessive third-party tags?
Hero image is a 4MB uncompressed PNG; 14 third-party scripts load before first paint.
The overall score (0–100) reads on the same bands, × 10:
Besides the twelve scored areas, our code reads the page’s own HTML and text and applies these rules. Each one prints in the paid report with what it found, in these words. A rule that does not apply to a page (no form, no pricing) is left out of its report.
Built on CRO frameworks used in SaaS landing page optimization. The methodology, scoring rubric, and recommendation templates are proprietary to Landing Doctor.
What people say
“The advice was straightforward and easy to implement without redesigning everything. Big fan of the prioritized fix list — knew exactly where to start.”
“Landing Doctors helped us understand why our expensive traffic wasn't converting. The audit was direct, practical, and surprisingly detailed. We rewrote the hero section, simplified the messaging, and improved trust…”
Our system uses industry-standard language models as part of applying this proprietary scoring methodology at scale. The framework, dimension rubric, scoring rubric, and rewrite templates are our own work — not generic model output.