Three real options, three very different price tags. Here's what you actually get at each tier — free DIY tools, an AI audit subscription from $79/month, and a CRO agency engagement — so you can pick the one that fits a single page and a founder's budget.
A landing page audit costs anywhere from nothing to thousands of dollars, and the number you land on depends almost entirely on one question: who is doing the analysis, and how much of your time it consumes.
Free tools and checklists cost $0 in cash but a real chunk of your attention — you become the auditor. An automated AI audit runs on a subscription from $79/month and hands you the analysis done — up to three full audits a day, cancel anytime. A CRO consultant or agency costs the most, because you're renting a human's judgment, sometimes for weeks.
None of these is automatically the right call. A pre-launch indie founder and a Series B team with a six-figure ad budget should not buy the same thing. Below is the fair version of each option — what you pay, what you get, and where each one quietly fails you.
Same goal — find why the page isn't converting — at three very different altitudes of cost and effort.
Cost: $0. You run a speed test, skim a checklist, eyeball your own hero. Great for catching obvious breakage — slow load, broken mobile layout, a missing CTA. The blind spot: you can't see your own positioning clearly, and generic checklists don't tell you which of 40 items actually matters for your page. Time cost is real — a careful self-audit is a half-day, and you grade your own homework.
Cost: $79/month for up to three full audits a day, cancel anytime (Agency Yearly is $599/year with white-label included). You paste a URL and get a full 12-dimension diagnosis back in minutes — copy-paste headline and CTA rewrites, an objection map, a prioritized fix list. The blind spot: it audits the page as built, not your funnel math or your customer interviews. But for iterating on your pages, it removes the 'I can't read my own copy' problem for less than a coffee a day.
Cost: market rates run from a few hundred dollars for a one-off expert teardown into the thousands for a retainer with testing and implementation. You get a human who interviews customers, looks at analytics, and runs experiments. The blind spot: it's overkill — and over-budget — for a single page or a pre-traffic launch. Worth it once you have meaningful traffic and the volume to A/B test properly.
Ranges, not quotes — agency pricing in particular varies widely by scope, region, and seniority. Treat these as market shape, not a price sheet.
Plus several hours of your own time, and you grade yourself
Cancel anytime; Agency $599/yr adds white-label
Hundreds for a one-off teardown, thousands for a retainer
Agency figures are general market ranges — actual engagements depend on scope and seniority. We don't quote other firms' prices.
Free is the right starting point for almost everyone — you should run a speed check and a basic checklist before paying anyone. But 'free' is never zero. The cost is moved from your wallet to your calendar, and onto the one thing you're worst at: judging your own page.
Founders are too close to their own product to see a vague value proposition or a hero that explains the feature instead of the outcome. A checklist with 40 yes/no boxes also doesn't rank anything — it tells you what's missing, not what's costing you money first. You end up fixing button colors while a confusing headline keeps bouncing visitors.
If you want to do the DIY pass well, we wrote the steps out in full so you're not guessing.
Our free walkthrough on how to audit a landing page covers the manual process end to end — useful before you decide to pay for anything.
The fixed-price option is designed to do the part you can't do for yourself: read your page like a stranger and tell you what to change, in order.
You paste your URL and get your top 3 fixes in about 60 seconds, free. That preview is the real test drive: if the diagnosis already lands, the full report is the same engine applied across all twelve dimensions. If it doesn't resonate, you've spent nothing.
Every page is scored across clarity, value prop, CTA, trust, social proof, objections, form friction, mobile signals, offer specificity, urgency, proof, and page-speed signals. The rubric is fixed, so it doesn't skip the dimension you happen to be weakest at — which is exactly what self-audits do.
Instead of 'tighten your headline,' you get a rewritten hero, three CTA button variants, and reworked sections you can paste straight in. The fixes are prioritized, so you act on the highest-leverage change first instead of guessing.
The full report lands as a clean PDF — no upsell, no 'book a call.' You own the document. Agencies running this on client pages can add white-label on Agency Yearly, so every report goes out under their own brand.
Pricing claims are cheap. The honest move is to show you the actual output so you can judge the depth yourself, then look under the hood at how the scoring works.
We publish a complete sample so there's no mystery about what the audit gives you — the rewrites, the dimension scores, the prioritized fix list, all of it.
Read a full sample report end to end, then decide whether the diagnosis is worth more to you than a half-day of self-grading.
This isn't a pitch that automation beats people. A good CRO consultant does things no report can: interviews your customers, digs into your analytics, designs and runs A/B tests, and stays accountable to a revenue target over months. That judgment is worth real money when you have the traffic to justify it.
The mismatch is buying that engagement for a page with little traffic, or before launch. You can't A/B test your way to a conclusion on 200 visitors a week, and a multi-week retainer to fix a single hero section is a category error in spend. Start with a cheap, fast diagnosis; escalate to a human when the volume and the stakes are both high.
Whatever you choose, the analysis is only as good as its rubric. Ours is published in full so you can see exactly how each of the twelve dimensions is scored — no black box.
Read the methodology behind the 12 dimensions before you spend a cent — a credible audit should be willing to show its work.
A clean rule of thumb. Pre-launch or low traffic, tight on cash, time to spare: do the free DIY pass and ship. Iterating on your pages, you want a real diagnosis without becoming the auditor: the AI audit subscription from $79/month is the obvious fit — it's less than an hour of a consultant's rate, up to three audits a day, and you keep every document forever. Meaningful traffic, ad spend on the line, ready to test: hire a human.
For most founders shipping and refining pages, the subscription sits in the obvious middle — cheaper than an agency, far less work than DIY, and you can cancel anytime. But you don't have to take that on faith. If you want the broader picture of the whole discipline first, our pillar lays it out.
Still on the fence? Don't buy anything yet. Run the free preview — paste your URL and get your top 3 fixes in about 60 seconds. If the diagnosis is sharp, the full report is one click away. If it isn't, you've lost nothing but a minute. Start there, then decide.
For the full overview of what a landing page audit involves — and how the free, subscription, and agency routes fit together — start with the pillar.
It ranges from $0 to thousands. Free DIY tools and checklists cost nothing but your time. An AI-generated audit runs on a subscription from $79/month — up to three full audits a day, cancel anytime — and results in minutes. A CRO consultant or agency typically costs from a few hundred dollars for a one-off teardown into the thousands for an ongoing retainer with testing.
For catching obvious breakage — slow load, broken mobile, a missing CTA — yes, and you should always run a free pass first. The limit is that you can't read your own positioning objectively, and generic checklists don't tell you which fix matters most. Free is a great start; it's a weak finish for a page that's running paid traffic.
A full 12-dimension diagnosis of your page — clarity, value prop, CTA, trust, social proof, objections, form friction, mobile signals, offer specificity, urgency, proof, and page-speed signals — plus copy-paste rewrites, a rewritten hero, three CTA variants, a prioritized fix list, and a PDF you keep. Pro is $79/month for up to three audits a day, cancel anytime, and you can preview the top 3 fixes free first.
Because free tools make you the auditor, and founders are the worst judges of their own copy. A paid report does the part you can't do for yourself: reads the page like a stranger, scores every dimension instead of skipping your weakest one, and ranks the fixes so you act on the highest-leverage change first. You're buying outside judgment and a half-day of your time back.
When you have meaningful traffic and ad spend on the line, and you're ready to A/B test. A human consultant interviews customers, reads your analytics, and runs experiments over weeks — judgment no report can replicate. It's overkill for a single page or a pre-launch site with little traffic, where a fast fixed-price diagnosis makes far more sense.
Yes. You can read a full sample report end to end, and the free preview gives you your top 3 fixes in about 60 seconds when you paste your URL — that preview is the same engine used in the paid report. The scoring methodology is published in full too, so nothing about the diagnosis is a black box.
Run your page through the same diagnostic. The free preview takes about a minute — no signup.
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