“(unknown current hero — generic database-vendor pattern)”
Fauna's hero historically uses terms like "document-relational" or "distributed ACID" — technically precise but opaque to the full-stack developer who just wants a database for their Next.js app. The jargon creates a comprehension wall in the first five seconds.
“A database that handles auth, relations, and global sync — so you skip the backend. Start with TypeScript.”
Names the jobs the buyer wants done (auth, relations, sync), the benefit (skip the backend), and the tool they already use (TypeScript). Technical depth lives on the docs page, not the hero.