Befund #01KlarheitHoher Impact
Vorher
“(unknown current hero -- generic email/CRM pattern)”
Problem
The hero says email marketing is "easy" or "simple" without naming the specific friction it removes. Every competitor from Mailchimp to Brevo claims simplicity. The word has zero differentiating power in this category.
Rewrite
“Email marketing without the enterprise bloat. MailerLite gives you drag-and-drop campaigns, automations, and landing pages -- nothing you don't need.”
Warum das funktioniert
Reframes simplicity as the *absence of bloat* (a concrete contrast to Mailchimp/HubSpot), names three features, and uses "nothing you don't need" as an anti-feature-creep promise.