“(pricing structure requires understanding Porter fee + underlying cloud costs)”
Porter's model (their fee on top of your cloud bill) is genuinely better for most teams, but the page doesn't make the math obvious. A buyer comparing Porter to Render sees one price on Render and two unknowns on Porter. Complexity in pricing presentation kills conversions even when the actual price is lower.
“Add a cost comparison section: "A typical 3-service app costs ~$45/mo on AWS through Porter vs. ~$75/mo on Heroku. Same developer experience, your infrastructure."”
Concrete dollar comparisons collapse the mental math the buyer would otherwise do (badly) in their head. Naming Heroku as the benchmark leverages the existing price anchor every PaaS buyer carries.