“(minimal or no visible customer logos / usage metrics)”
A beautifully designed page without social proof feels like an indie tool. Enterprise buyers evaluating Whimsical against Lucidchart or Miro need adoption signals to justify the choice internally.
“Add a logo bar below the fold: "Teams at Netflix, Spotify, and Stripe think visually with Whimsical." Keep it minimal -- 5 logos max.”
Five logos in Whimsical's clean aesthetic won't break the design. But they convert "beautiful indie tool" into "beautiful tool trusted by companies I respect."