About
Who runs the audits
Landing Doctor scores landing pages the way a clinician reads a chart: against a fixed rubric, the same way every time, so the diagnosis is repeatable instead of a matter of opinion.
Founder of Landing Doctor. Built the 12-dimension audit rubric, personally reviews flagged audits, and refines the scoring every week against real before/after data from buyers who shipped the fixes.
How the scoring stays honest
Same rubric, every audit
Every page is scored against the same 12 weighted dimensions — message clarity, CTA, trust, social proof, speed, and the rest. Run your page twice and you get the same answer. That determinism is the whole point: it is a rubric, not a mood.
No fabricated numbers
We never invent benchmarks, testimonials, or "the average is X%" hand-waving. Scores come from the rubric; proof comes from real, attributed customer reviews. If a number is on the page, it is one we can stand behind.
Refined against real outcomes
The rubric gets sharper every week — calibrated against before/after data from buyers who shipped the recommended fixes and reported back. It is a diagnostic tool built from what actually moved conversion, not a checklist copied off a blog.
Not a GPT wrapper
Language models help articulate findings, but the scoring, weighting, and prioritization are the methodology — the same reason two runs of the same page agree. The value is the rubric, not the prompt.
Want to see it on your page? Run the free audit and get the top issues in about 60 seconds.
Audit my page →Prefer the long version? Read the full methodology or the landing page audit guide. Questions? Email audits@landingdoctors.com.