“(unknown current hero — generic language-app pattern)”
Leading with "expert-designed lessons" tells the visitor about process, not outcomes. A buyer paying $13/mo wants to know they will hold a conversation in Spanish in 3 months, not that a linguist wrote the curriculum.
“Have your first real conversation in a new language within 3 months — with lessons built by linguists, not algorithms.”
Leads with the outcome (real conversation in 3 months), anchors the differentiator (linguists, not algorithms) as supporting evidence rather than the headline promise.