“(Pro tier pitched as feature unlock rather than use-case upgrade)”
Listing Pro features (custom domains, forms, Google Analytics) without framing the use case they enable makes the upgrade feel incremental rather than transformational. A creator with 10K followers needs to hear "turn your link-in-bio into a landing page that captures emails" — not "unlock forms."
“Frame Pro as the business tier: "Carrd Pro: custom domain, email capture, and analytics — everything you need to turn a one-page site into a real landing page. $19/year."”
Use-case framing connects features to outcomes. "Email capture" is a feature; "turn followers into subscribers" is a reason to pay $19.