“(free-forever claim without business-model explanation)”
In a niche saturated with bait-and-switch pricing, "100% free" without a visible explanation of how the company sustains itself triggers the "what's the catch" reflex. The more prominently you say free, the more suspicious it sounds without the why.
“Explain the model: "Free to use, forever. We earn on fulfillment margins when you ship — you pay per order, not per month. No subscription, no hidden fees, no lock-in."”
Business-model transparency converts "free = scam" skepticism into "free = aligned incentives." The visitor understands EPROLO only earns when they sell — a trust-building frame.