Hallazgo #01claridadCrítico
Antes
“(unknown current hero — generic productivity pattern)”
Problema
The hero lists features (agendas, transcripts, action items) instead of naming the outcome. A visitor in 5 seconds sees "meeting tool with lots of features" but can't articulate what changes in their workweek. Feature lists convert product-aware visitors; outcome statements convert problem-aware visitors — a much larger audience.
Reescritura
“Fellow cuts your meeting time in half and makes sure nothing falls through the cracks.”
Por qué funciona
Names the measurable outcome (half the meeting time), the emotional payoff (nothing falls through the cracks), and implies the mechanism without listing features. The visitor can repeat this to their manager when requesting the tool.