Hallazgo #01propuesta de valorCrítico
Antes
“(unknown current hero — generic email-marketing-vendor pattern)”
Problema
The hero attempts to position email + landing pages + webinars + funnels in one sentence. No single tool claim lands. Visitors comparing email platforms see a product catalog, not a conversion argument.
Reescritura
“Grow your list, sell with email, and host webinars — one platform, one login, one bill.”
Por qué funciona
Keeps the multi-product reality but frames it as simplification (one platform) rather than feature sprawl. The "one bill" anchor attacks the real pain of cobbling Mailchimp + Zoom + Leadpages.