“(hosting-plan-first hero with builder as a feature of the hosting package)”
A visitor searching "website builder" does not want to evaluate hosting plans, storage limits, and bandwidth tiers. Leading with infrastructure when the buyer wants a website creates a category mismatch — the visitor thinks they landed on a hosting page, not a builder page.
“Describe your business. Get a website. Hostinger AI builds your site in 2 minutes — hosting, domain, and SSL included.”
Leading with the AI builder outcome matches the visitor's intent (get a website) and buries the infrastructure (hosting, SSL) as included benefits. The tool disappears; the result leads.