“(unknown current hero — generic creator-platform pattern)”
Merchant of record is an industry term that resonates with developers and experienced sellers but means nothing to a first-time creator. The hero needs to translate the concept into a felt benefit.
“Sell digital products worldwide — we handle the taxes, VAT, and compliance so you never think about it.”
Translates "merchant of record" into the actual experience: you sell, we handle everything legal. The word "worldwide" signals international capability without jargon.