“(no hero copy — the page opens to an image gallery with a sign-in prompt)”
There is no headline, no subhead, no value proposition anywhere on the public-facing page. Midjourney treats its homepage like an app login screen. This works for returning users but bleeds every dollar spent on acquisition — paid visitors from Google Ads or press coverage see art and a login wall with zero context.
“Describe anything. See it in seconds. The AI image tool used by 15M+ creators.”
Three short sentences: action (describe), result (see it), proof (15M+). Fits above the gallery without disrupting the visual-first aesthetic Midjourney is known for.