“(unknown current hero -- generic workflow automation pattern)”
The hero attempts to address both self-hosted developers and cloud-managed teams in one line. Neither audience sees themselves clearly. The developer who wants `docker compose up` and the ops lead evaluating a managed service have different buying criteria.
“Workflow automation you can self-host. 400+ integrations, your infrastructure, zero vendor lock-in.”
Leads with the differentiator (self-host), quantifies integrations, and names the fear (vendor lock-in). Cloud buyers get a secondary CTA path; the hero owns the open-source position.