“(unknown current hero — generic database-vendor pattern)”
EdgeDB competes with "Postgres + Prisma + migration tool + auth service" — a stack, not a single product. The hero should frame EdgeDB as replacing four tools, not as an alternative database.
“Replace Prisma, pgAdmin, your migration tool, and your auth service. One database, one CLI, one query language.”
Names four specific tools the target developer already uses and pays for. Stack consolidation is the value — the hero should say so explicitly.