“(hero lists many services at once without a single lead promise)”
Sourcing + POD + fulfillment + warehousing + marketplace presented together overwhelms a first-time visitor. The 5-second test fails because no single primary outcome stands out.
“Lead with one promise: "We find your winning product, store it, and ship it for you — no minimum order." Then list the supporting services below.”
Establishes one clear core job (source → store → ship) before the breadth, so a cold visitor grasps the value before the feature buffet.