Paste your homepage, subject page or booking page. We score 12 conversion dimensions against how parents and students actually choose a tutor and return up to three page-referenced fixes you can apply yourself tonight.
Free preview of your page’s visible text.
The parent reading your page is worried about a grade, a deadline or a child who has stopped trying. The student reading it wants to know whether you will be patient and whether sessions will fit around everything else. Both want a quick answer to the same question: is this person good, and is there a low-stakes way to find out. Generic conversion advice optimizes for signups and demos it understands. It rarely asks whether your page says who you teach, what a first lesson looks like, or whether 'book a trial' is visible before a visitor has to scroll past your degree.
Choosing a tutor is a decision made by one person and paid for by another, often in a hurry and often at night. Parents scan for credentials, subjects, year levels and the sound of someone who has handled their exact problem before. Students scan for tone and scheduling. A page can list every certificate and still leave both unsure whether to book. We read your page the way a worried parent does after a bad report card, looking for the subjects, the trial lesson, the schedule and a clear next step, and we flag exactly where the confidence goes missing.
Casual copy aimed at teenagers ('crush your exams') lands in front of a parent holding the credit card, who wants reassurance, structure and a sense that progress will be reported. Copy that swings the other way reads as cold to the student who has to show up every week. If the hero does not acknowledge both readers, one of them quietly vetoes the booking.
'An A in six weeks' style promises invite disbelief; a page that says nothing about results invites the question 'what am I paying for'. Parents want to hear how you work, what changes in the first few sessions and how progress is tracked, in language that is honest about what depends on the student. Pages that skip this leave the value undefined and the price unjustified.
A free or low-cost first session is the most effective way to answer 'is this tutor any good', and many pages mention it once in a footer. If the trial lesson is not in the hero with a clear button, the visitor has to decide on faith instead of evidence. The same page also rarely says what happens in the trial, so even the people who find it hesitate to book.
Parents want to know whether you can do Tuesday evenings in their time zone, how long a session is and how a package works, without emailing and waiting. The page need not list a price to be clear; it needs session lengths, availability and how packages are structured. 'Get in touch for details' delays the decision a week, and by then the tutor on the next tab has started.
You get the full 12-dimension conversion breakdown, scored against how parents and students actually decide. We rewrite your hero, current versus proposed with the reasoning, so your subjects, the trial lesson and your credibility land above the fold for both readers. You get CTA variants ranked by likely impact, whether a clearer 'Book a trial lesson' or a schedule-first path. Then the top fixes, each with copy-paste replacement text tied to your actual H1, sub-headline and primary CTA, plus a shareable PDF for whoever runs your site. No fluff, no promises about grades, no invented numbers.
What people say
“Thanks, it helped me, although for a long time I couldn't bring myself to apply the changes on the site.”
“Useful feedback overall. We changed a few sections and bounce rate improved slightly. Not earth-shattering but worth the price for the structured perspective.”
Run the free preview now, no card and no signup. The full audit unlocks the 12-dimension breakdown, the hero rewrite, the ranked fixes and the PDF.
Yes. The audit scores your page against how parents and students decide: whether both readers are addressed, whether outcomes are framed honestly, whether the trial lesson is visible and explained, how clearly subjects, levels and scheduling are shown and whether the way packages work is clear without a price list. It reads your actual H1, sub-headline and primary CTA and comments on those, not a generic template. Fixes are framed around getting a worried parent to book a first lesson, not abstract advice that ignores how tutors get chosen.
Yes, as long as the page is public and has real text on it. A single well-structured page is often easier to fix than a sprawling tutoring-company site. The audit will tell you whether your subjects and levels are obvious, whether a parent can find the trial lesson and your availability, and whether your credentials are presented as evidence rather than a list. If you work through a marketplace profile instead of your own site, audit the profile page if it is publicly reachable; otherwise audit the page your ads or referrals point to.
No, pricing strategy is your decision. What the audit does is check whether a visitor can understand how working with you is structured: session length, availability, how packages or blocks work and what a trial involves. Pages can be clear about all of that without listing a number, and the audit will tell you where yours is vague. If you do publish prices, it will comment on whether they sit where a parent looks for them and whether the surrounding copy justifies them.
No. This is a conversion and copy audit. It will not make claims about academic results, invent statistics or promise a specific number of new students, because nobody honestly can. What you get is a clear read on where your page loses parents and students and concrete, copy-paste wording to fix it. How you describe outcomes stays your call, and the audit will flag wording that over-promises as well as wording that says nothing.
See how our landing page audit scores every page on 12 conversion factors.