Paste your homepage or service page. We grade it against agency-specific patterns — positioning, case studies, qualification, contact CTA — and return three fixes referencing your H1, your case-study block, your contact form.
Results in 60 seconds.
Agency pages tend to fail at the same thing in slightly different ways: they don't pre-qualify the buyer. Generic CRO advice — "add a CTA above the fold, add testimonials" — actively hurts agencies, because more leads from the wrong segment is a worse outcome than fewer leads from the right one. If your homepage says "we help businesses grow", every freelancer with a $500 budget fills out your contact form. The result is a lead pipeline you can't price against, and a sales process drowning in unqualified discovery calls.
Landing Doctor reads your agency page the way a CMO does. We check whether your H1 names a deal-size segment ("for $24M-$50M ARR SaaS"), whether your case studies show outcomes a similar buyer would care about, whether your services block scopes engagements (retainers vs. projects), and whether your contact CTA includes qualification gates that filter for fit. We don't recommend more leads — we recommend better-qualified ones. The fixes reference your actual sections.
"We help brands grow" attracts every wrong lead. "Performance marketing for DTC food brands doing $1-10M" attracts the right ones. We flag whether your H1 names the segment you actually want to work with — and whether your sub-headline reinforces or contradicts it.
A wall of client logos is wallpaper. A case study with the buyer's metric (CAC down 32%, lead quality up, retainer scaled to $X) is a sales asset. We flag whether your case-study block answers the buyer's first question: "will this work for someone like me?"
If your services page lists 20 capabilities and no engagement structure, the buyer can't tell if you do $24K projects or $50K retainers. We flag whether your services block names engagement types, scope, and typical timelines — or just bullet-points capabilities.
A two-field form (name + email) means every wrong lead reaches your sales team. A four-field form with budget range and timeline filters them at the door. We grade your form's qualification gates against the deal size your services imply.
Free preview returns three priority fixes. The $49 audit unlocks the full 12-dimension breakdown — H1 positioning, sub-headline reinforcement, case-study structure, services scoping, contact-form qualification, social proof density, mobile flow — plus a hero rewrite (current vs. proposed copy), three contact-CTA variants ranked by expected impact, and the top five fixes with copy-paste replacements. PDF included so your strategist or copywriter has a ticket-ready spec. Built around the patterns common to performance, brand, and full-service agencies. Landing Doctor calibrates by agency type.
Real founders, real fixes
“We wanted the website to feel more trustworthy and easier to understand for first-time visitors. Landing Doctors identified exactly where people were dropping off and gave us simple improvements that made a surprisi…”
“Not everything applied to our business, but several recommendations were genuinely helpful. Would have liked more fitness-specific examples.”
Free preview now — $49 audit unlocks the full audit, hero rewrite, and PDF. One charge, no subscription. Apply the fixes this sprint.
Results in 60 seconds.
Yes — that's the agency-specific use case. The audit grades positioning specificity, qualification language, and scope clarity. The fixes typically narrow your messaging, not broaden it. If your sales pipeline is full of unqualified discovery calls, the audit will usually point at H1 generality, missing budget signals, and a contact form that doesn't filter. Better-fit leads come from a tighter page, not more CTAs. Landing Doctor's recommendations reflect that.
Most agencies audit the homepage first, since it's the highest-traffic entry. Service pages get audited next, with each scored against its own funnel role — homepage as positioning, service pages as scoping, case-study pages as proof. You can run separate audits per URL; each $49 audit covers one page. Many agencies start with the homepage, fix the positioning, then audit the highest-trafficked service page two weeks later.
Yes — the case-study block on a homepage or services page is graded as part of the audit. We check whether case studies lead with outcomes, whether they name the buyer's metric, whether they're filterable by buyer type, and whether they appear above or below the contact CTA (which matters for buyer flow). For dedicated case-study pages, audit the URL separately and we'll grade it as a proof page.
It detects engagement model from your page copy and grades accordingly. Retainer-led agencies get scored on long-term partnership signals, ongoing-outcome framing, and the absence of project-fee anchors. Project-led agencies get scored differently — scope clarity, deliverable lists, fixed-fee transparency. If your page is mixing the two without distinguishing, the audit will flag that as a positioning issue, often the highest-impact fix.