Generic CRO advice was written for one-page checkouts. SaaS pages have to do more in less space: explain a product nobody has a vocabulary for, qualify the buyer's role, hand off to a free trial or a demo, and survive a finance reviewer six weeks later. Most audit tools tell you to add testimonials and shorten the form. That answers the wrong question. The real question is whether your H1 names the job, the role, and the outcome a buyer can defend internally.
Landing Doctor reads your page the way a SaaS prospect does. We check whether your hero promises a feature or an outcome, whether the social proof shows logos a buyer's CFO would recognize, whether the trial CTA reduces signup friction or drops the prospect into a pricing wall. The audit references your actual H1, your actual sub-headline, your actual primary CTA — not abstractions. You get fixes scoped to the buying motion you already run.