Paste your services homepage or solution page. We grade it against B2B patterns — buyer role match, case study density, contact qualification — and return three fixes referencing your H1, your case study block, your contact form.
Results in 60 seconds.
B2B services landing pages aren't being read by a buyer with intent to purchase today. They're being read by an evaluator building a shortlist for a procurement decision two months from now. Generic CRO advice — "add a CTA, simplify the form" — assumes a transactional moment that doesn't exist in B2B. The evaluator's question is "can I defend recommending this vendor in front of my boss?" If your page reads like a startup pitch, the evaluator can't defend it. If your page reads like a corporate brochure with no point of view, the evaluator has nothing to remember six weeks later when the shortlist gets compiled.
Landing Doctor reads your B2B page through the lens of a shortlist evaluator. We check whether your H1 names a buyer role and a defensible outcome, whether your case studies show enterprise logos with metrics the evaluator's CFO would recognize, whether your social proof includes named individuals (not just companies), and whether your contact CTA matches the deal size your services imply — a self-serve form for $24K work, an account-exec routing for $500K work. The fixes reference your actual page sections.
"Solutions for modern enterprises" addresses no actual buyer. "Compliance-grade data infrastructure for FinTech CISOs" does. We flag whether your H1 names the buyer's role, segment, and outcome — or stays in B2B boilerplate that no evaluator can defend internally.
A logo wall is wallpaper. A case study with the buyer's role ("VP of Engineering"), the outcome ("reduced incident MTTR by 40%"), and the engagement structure converts evaluators. We flag whether your case-study block answers the shortlist question: "will my CFO believe this is real?"
"Game-changing partnership" - Anonymous CTO of large enterprise tells nobody anything. Named individuals with verifiable LinkedIn profiles convert on B2B pages. We flag whether your testimonial block uses real names and titles or hides behind anonymity.
If your services imply $250K engagements but your CTA is a six-field marketing form, the buyer assumes you're not enterprise-ready. If your services are $24K projects but your CTA is "talk to an account executive", you scare off self-serve buyers. We grade whether your CTA matches the deal size your case studies imply.
Free preview returns three priority fixes. The $49 audit unlocks the full 12-dimension breakdown — H1 buyer-role match, case-study density and structure, social proof verifiability, contact-CTA fit, security and compliance signals, mobile flow, segment specificity — plus a hero rewrite (current vs. proposed copy with rationale), three contact-CTA variants ranked by expected impact, and the top five fixes with copy-paste replacements. PDF included for handoff to your marketing or design team. Built for consultancies, IT services, managed services, professional services, and specialized B2B verticals like compliance, security, and data.
Real founders, real fixes
“I expected generic AI feedback, but Landing Doctors delivered a genuinely useful CRO audit. The report was structured, easy to implement, and focused on real business impact. We improved clarity, removed unnecessary…”
“We had good traffic but weak conversions. Landing Doctors explained the problems clearly and showed us exactly what to improve. The revised structure, stronger headlines, and CTA recommendations made the page far ea…”
Free preview now — $49 audit unlocks the full audit, hero rewrite, and PDF. One charge, no subscription, no procurement-team forms.
Results in 60 seconds.
Only if your page implies enterprise deal size and currently lacks proper qualification. The audit grades whether your contact path matches the deal size your case studies and pricing signals imply. For enterprise services, that often means a longer form with budget and timeline gates, account-exec routing language, and security-trust signals (SOC2, ISO 27001, named compliance officers). For mid-market services, a leaner form converts better. The recommendations scope to your actual buyer.
Yes — multi-stakeholder buying is a B2B-specific pattern the audit recognizes. The page has to address the technical evaluator (security, integrations, architecture), the financial gatekeeper (pricing structure, ROI signals), and the executive sponsor (strategic outcome). The audit grades whether your page covers all three roles or talks only to one. The fixes typically restructure your hero and proof sections to address the committee, not just the visitor.
No — many B2B services pages deliberately don't show pricing, and the audit calibrates for that. What matters is whether your page signals deal size enough that buyers can self-qualify. "Engagements typically run 6-12 months" or "clients ranging from Series B to Fortune 500" gives a budget-tier signal without a number. The audit grades whether your page lets the right buyers self-select in or out, not whether you publish a price list.
Yes — vertical landing pages are graded against the patterns of their target buyer. "Solutions for FinTech" gets scored on FinTech-specific signals (compliance, security, regulator language). "Solutions for Healthcare" gets scored on HIPAA, BAAs, and patient-data framing. The audit auto-detects vertical from your copy. If you have multiple vertical pages, audit them separately — patterns and fixes vary by buyer industry, even within B2B services.