Paste your opt-in page, ebook download, webinar registration, or quiz funnel. We grade it against lead-gen patterns — promise-to-friction ratio, form length, deliverable clarity — and return three fixes referencing your hero, your form, your trust strip.
Results in 60 seconds.
Lead-gen landing pages live and die on the ratio between what you're asking for and what you're delivering. Generic CRO advice — "shorten the form, add testimonials" — is half right. The real question is whether the deliverable is worth the friction you're charging for it. A 12-field form for a 2-page PDF is mispriced; a 2-field form for a $97 toolkit is underpriced and undermines perceived value. Most lead-gen pages get this exchange wrong in one direction or the other, and the conversion rate reflects it. The page has to make the value of the deliverable feel proportional to the friction of the form.
Landing Doctor reads your lead-gen page as an exchange. We check whether your hero promise specifies the deliverable's tangible value ("7-page playbook with the exact emails" beats "free guide"), whether your form length matches the perceived value (each field is a tax), whether your trust signals address the email-protection fear ("we never sell, unsubscribe in one click"), and whether your testimonial block shows people who got the deliverable and used it. The fixes reference your actual page sections — your hero, your form fields, your trust strip.
"Get your free guide" tells the visitor nothing about whether the guide is worth their email. "Get the 12-step pricing-page checklist (with copy-paste templates)" specifies the deliverable. We flag whether your hero names format, length, and the tangible thing the visitor walks away with.
Each non-email field cuts conversion. If you're asking for company size, role, and phone number to deliver a 4-page PDF, the exchange is broken. We grade whether your form length matches the perceived value of your deliverable, and flag fields you can drop or move to a follow-up.
Lead-gen visitors give a fake email when they don't trust you. A short trust line — "no spam, unsubscribe in one click" or "4 emails maximum, then you're off the list" — increases real-email rate. We flag whether your form has a credibility line at the friction point.
After signup, a generic "check your email" page wastes a high-intent moment. The visitor is at peak engagement and ready for a follow-up CTA — book a call, see related content, share with a colleague. We flag whether your thank-you state captures that energy or drops the visitor.
Free preview returns three priority fixes referencing your actual page. The $49 audit unlocks the full 12-dimension breakdown — hero specificity, form-friction ratio, trust signal density, deliverable clarity, post-submit experience, mobile flow, segment match, urgency mechanics — plus a hero rewrite (current vs. proposed copy), three opt-in CTA variants ranked by expected impact, and the top five fixes with copy-paste replacements. PDF included. Built for ebook funnels, quiz funnels, webinar registrations, lead magnets, and free-trial signups across HubSpot, Marketo, Mailchimp, ConvertKit (Kit), and custom-built funnels.
Real founders, real fixes
“Our website looked premium visually, but Landing Doctors showed us why visitors still weren't converting. Their recommendations improved clarity, trust, and flow across the entire page. The difference after implemen…”
“I honestly expected another generic website audit, but Landing Doctors gave us clear explanations and actionable fixes. After updating the hero section and improving the offer clarity, inquiries started increasing w…”
Free preview now — $49 audit unlocks the full audit, hero rewrite, and PDF. One charge, no subscription, ship the fixes the same day.
Results in 60 seconds.
Yes — the audit detects funnel type from your page copy and grades against the right pattern. Ebook downloads get scored on deliverable specificity, form length, and post-submit experience. Webinar registrations get scored on date/time clarity, hero promise, and the calendar-add prompt. Lead magnets and quizzes each have their own pattern. The audit auto-detects which you're running and the fixes scope accordingly.
Both are valid; the audit grades whether your choice matches the deliverable's perceived value. Multi-step forms convert better when the value is high and the friction is justified (a free 30-minute consultation, a personalized report). Single-step forms convert better for low-friction deliverables (a 5-page PDF, a checklist). If your funnel uses the wrong form pattern for the value, the audit will flag it as a high-impact fix and suggest the swap.
Yes — qualification-driven lead-gen pages are graded specifically. The audit checks whether your form fields filter for budget, timeline, or role without scaring off the right buyers, whether your post-submit experience routes high-intent leads to a calendar, and whether your trust signals match the deal size you're qualifying for. Qualifying pages convert lower than pure email-grabs by design — the audit grades quality of fit, not just submission count.
It checks page-side signals — whether your form labels the email field properly, whether you offer a typo-correction prompt, whether the post-submit copy sets expectations for the email arrival window — but it doesn't audit your sending domain, SPF/DKIM, or inbox placement. Those are upstream issues. If your audit shows good page conversion but you suspect deliverability problems, that's a separate audit (a Mail-Tester or GlockApps run) and Landing Doctor will note it as out-of-scope.