Paste your live or on-demand webinar registration page. We grade it against webinar-specific patterns — date clarity, host authority, registration friction, calendar-add — and return three concrete fixes referencing your hero, your speaker block, your registration form.
Results in 60 seconds.
Webinar registration pages have to optimize for two conversions, not one. The first conversion is the registration itself. The second — and harder — is whether the registrant actually shows up live. Generic CRO advice optimizes only for registration, then complains about a 25% show-up rate. The page has to do show-up work upfront: set the right expectation about what they'll learn, frame the live element as worth the calendar block, and give a clear path to add the date to their calendar. If your page treats registration as the win, you're collecting low-quality leads who never attend.
Landing Doctor reads your webinar page through both lenses. We check whether your H1 promises a learning outcome (not just a topic), whether your speaker bio establishes the right authority for your audience, whether your registration form ends with a calendar-add prompt (and not a generic confirmation page), and whether your urgency mechanics — date proximity, seat-limit framing — lift show-up without feeling fake. The fixes reference your actual page sections — your hero, your speaker block, your registration form, your post-submit experience.
"How to scale your business" is a topic. "Three pricing experiments that lifted MRR 30% — including the one that backfired" is an outcome with specifics. We flag whether your H1 names what the registrant will be able to do or know after the webinar — or stays in topic-level generality.
If your registrant has to scroll to find when the webinar happens, you're losing fence-sitters. The date, time, and time-zone should be visible above the fold, ideally beside the H1. We flag whether your time block is hero-level or footer-level, and whether the time-zone is auto-detected for international visitors.
A speaker bio that lists generic credentials ("15 years of experience") doesn't move registrants. Specific credibility for this audience ("led pricing at Stripe", "published in HBR on this exact topic") does. We grade whether your speaker block establishes audience-relevant authority or sits in resume-style generality.
After registration, a generic "thanks, check your email" page costs you 30-50% of show-ups. A direct "add to Google Calendar / Outlook / iCal" button at the post-submit moment is the highest-leverage fix on most webinar funnels. We flag whether your thank-you state captures the calendar moment or drops it.
Free preview returns three priority fixes referencing your actual registration page. The $49 audit unlocks the full 12-dimension breakdown — hero outcome specificity, date/time visibility, speaker authority, registration-form friction, post-submit calendar-add, urgency mechanics, mobile flow, social proof — plus a hero rewrite (current vs. proposed copy), three registration-CTA variants ranked by expected impact, and the top five fixes with copy-paste replacements. PDF included. Built for live webinars, on-demand replays, and evergreen webinar funnels on Zoom, Crowdcast, Demio, WebinarJam, and custom video setups.
Real founders, real fixes
“Landing Doctors helped us understand why our expensive traffic wasn't converting. The audit was direct, practical, and surprisingly detailed. We rewrote the hero section, simplified the messaging, and improved trust…”
“The homepage became much easier to read after applying the suggestions. Cleaner hero, fewer competing CTAs, sharper value prop.”
Free preview now. $49 audit unlocks the full audit, hero rewrite, and PDF — no subscription, ship the fixes before your registration window opens.
Results in 60 seconds.
Both, with different patterns. Live webinars get scored on date/time clarity, urgency mechanics, and speaker authority — the registration is for a fixed event. On-demand webinars get scored differently — there's no calendar-add, urgency is artificial (and graded for credibility), and the post-submit experience usually involves an immediate watch link. The audit auto-detects which you're running from your page copy and adjusts the fixes accordingly.
Yes — show-up optimization is built into the audit. We grade hero outcome specificity (vague promises attract registrants who don't show), speaker authority (credibility-by-audience drives commitment), and post-submit calendar-add (the highest-leverage show-up fix). The paid report includes show-up-specific recommendations separate from registration recommendations. Many webinar funnels lift show-up rate by 10-15 percentage points just from the post-submit calendar fix alone.
Both, separately. The live-registration page is the lead-acquisition step; the replay page is the conversion step (where you sell the offer or capture the next CTA). The audit grades each against its own funnel role — registration on speaker authority and date clarity, replay on offer presentation and CTA timing. Many marketers audit the registration page first, then the replay page two days later, and find the replay is leaking more revenue than the registration was leaking signups.
Yes — Landing Doctor reads the rendered HTML of your registration page, not the platform. Zoom (with custom registration), Crowdcast, Demio, WebinarJam, EverWebinar, BigMarker, custom-built pages with embedded video — all work the same way. The audit grades the customer-facing page. Platform-default registration pages often underperform custom landing pages because they share a template with thousands of other webinars and can't differentiate on hero or speaker positioning.