Paste your homepage, services page, or booking page. We score 12 conversion dimensions against accounting-firm patterns and return three page-referenced fixes you can ship before your next client call.
Results in 60 seconds.
Most CRO advice was written for e-commerce carts and SaaS trials, where the buyer decides in seconds and clicks buy. An accounting prospect does not work that way. They are handing over payroll, tax filings, or years of books to a stranger, so the page has to answer a quieter question first: can I trust this person with my numbers, and are they clearly the right fit for my situation. Generic playbooks push urgency banners and discount timers that read as desperate on a professional services site and quietly erode the credibility you are trying to build.
The real leaks are specific to your field. Visitors cannot tell whether you handle their entity type, whether tax season slots are still open, or what happens after they submit the contact form. They cannot find your CPA credentials, your review count, or a single sentence that says who you serve best. We read the page the way a nervous small-business owner reads it: looking for proof, fit, and a low-risk first step. Then we tell you exactly which of those is missing and where, referencing your actual headline and call to action.
The page lists tax, bookkeeping, payroll, and advisory as one undifferentiated blur, so a freelancer, an e-commerce seller, and a contractor all leave unsure you handle their exact situation. Sameness reads as generic. When every firm sounds the same, price becomes the only tiebreaker, and you lose the client who wanted a specialist.
CPA or qualification, years in practice, client count, and reviews sit buried in a footer or an About page nobody scrolls to. A prospect handing over sensitive financials needs trust signals early. When the hero is a stock photo and a slogan with no evidence behind it, cautious visitors bounce to a firm that showed its receipts first.
The CTA says "Contact us" with no hint of what follows: is it free, how long, will you be sold to, what should they bring. Accounting is high-stakes and personal, so an unclear next step feels risky. Vague CTAs like "Get started" or "Learn more" ask for commitment before earning it, and the consultation never gets booked.
Nothing on the page tells a specific visitor they are in the right place. A contractor scanning for someone who understands 1099s and quarterly estimates, or a Shopify seller worried about sales tax, sees only broad claims. Without a clear fit statement, qualified prospects assume you are built for someone else and quietly close the tab.
You get the full 12-dimension conversion breakdown, scored against how accounting prospects actually decide. We rewrite your hero — current versus proposed, with the rationale — so it names who you serve and why you are trustworthy. You get three CTA variants ranked by likely impact, turning a vague "Contact us" into a low-risk booking step. Then your top five fixes, each with literal copy-paste replacement text tied to your real H1, sub-headline, and primary CTA. Everything ships in a shareable PDF you can hand to a designer, a VA, or whoever updates the site.
Real founders, real fixes
“Landing Doctors identified problems we had completely overlooked for months. Their recommendations improved not only the design but also the credibility of the entire page. After applying the fixes, our paid campaig…”
“Landing Doctors identified a few weak sections we had ignored for months. The structural feedback was sharp — exactly the outside perspective we were missing.”
Free preview in about a minute, no signup. The full $49 audit is a one-time charge — no subscription, no retainer.
Results in 60 seconds.
Yes. The 12 dimensions are scored against how accounting and bookkeeping prospects decide — trust and credential signals, service and specialization clarity, who-this-is-for positioning, and how safe the booking step feels. Instead of generic "add urgency" advice, the audit flags things that matter to your buyer, like buried CPA credentials, an undifferentiated services list, or a "Contact us" button that never explains what happens next. Every comment references your actual headline, sub-headline, and primary call to action so the fixes fit your page, not a template.
It works best for specialists. If you focus on freelancers, e-commerce sellers, contractors, or tax-only work, the audit checks whether your page actually says that clearly and early. A common finding is that a firm has real specialization but the page still reads as "we do everything for everyone," which buries the exact positioning that would win the right client. You get concrete rewrite text that makes your niche obvious in the hero and throughout, so the visitor who fits knows it in seconds.
It reads public page HTML only, so anything behind a login or client portal cannot be fetched. Point it at a page a prospect sees before booking — your homepage, services page, or the public landing page that leads into your scheduler. If the tool finds under 200 characters of visible text, which happens with embed-only or heavily scripted booking widgets, it stops cleanly and does not charge. Run it on the public page that has to sell the consultation, not the calendar step itself.
$49 is a one-time charge — no subscription, no retainer, no recurring fee. You can run the free preview in about a minute with no signup to see the direction, then pay once for the full audit and PDF. Tax season is a strong time because that is when the most traffic hits your page deciding whether to book, but the fixes apply year-round. The audit reflects your page as it is right now, so run it again after you update your site to confirm the changes landed.
See how our landing page audit scores every page on 12 conversion factors.