Paste your homepage, new-patient page, or a service page. We score 12 conversion dimensions against dental-practice patterns and return three page-referenced fixes you can hand your web person today.
Results in 60 seconds.
A prospective patient isn't comparing feature lists. They're deciding whether to trust a stranger with their mouth, whether you're near enough to visit twice a year, and whether they can actually get an appointment without a phone-tag ordeal. Generic conversion advice optimizes for signups and demos it understands. It rarely asks whether your page makes 'accepting new patients' unmistakable, whether insurance and financing are answered before the fear kicks in, or whether an anxious visitor sees a reason to pick you over the practice one block over.
Booking a dentist is a local, high-anxiety, insurance-gated decision. The visitor wants a real human answer to three quiet questions: are you taking new patients, do you take my plan, and will this hurt or cost more than I expect. A page can look polished and still leave all three unanswered above the fold. We read your page the way a nervous first-time patient does — scanning for credentials, reviews, a clear phone number, and a booking path — and we flag exactly where that reassurance goes missing.
Half of dental homepages never state plainly that they're taking new patients. A prospect who can't confirm it in three seconds assumes there's a waitlist and clicks the next result. If your H1 or hero says nothing about new-patient availability, that's a silent bounce you never see in your booking numbers.
Fear of a surprise bill kills more dental bookings than any design flaw. If the visitor can't quickly see which plans you accept, whether you offer financing or membership, or a ballpark for common visits, they leave to call a practice that lists it. Silence on cost reads as 'expensive' — even when you're competitive.
Many patients — especially younger and anxious ones — will not phone a dentist they've never met. If your only path to book is a phone number, or an online form that demands ten fields and 'we'll call you back,' you lose the people who were ready to commit at 11pm. A visible, low-friction booking option is often the single biggest lever.
Stock photos of perfect teeth and a smiling model don't build trust — real credentials, named team bios, verified reviews, and honest before/after do. If your page leans on clip-art reassurance instead of showing who the dentist is, how long they've practiced, and what real patients say, an anxious first-timer has no reason to choose you over anyone else nearby.
You get the full 12-dimension conversion breakdown, scored against how dental prospects actually decide. We rewrite your hero — current versus proposed, with the reasoning — so new-patient availability and trust land above the fold. You get three CTA variants ranked by likely impact, whether that's a clearer 'Book online' or a reassurance-first call prompt. Then the top five fixes, each with literal copy-paste replacement text tied to your page's actual H1, sub-headline, and primary CTA — plus a shareable PDF you can send to whoever runs your site. No fluff, no medical claims, no guaranteed numbers.
Real founders, real fixes
“We had traffic but almost no conversions from mobile users. Landing Doctors showed us exactly where people were losing interest and how to fix it. The recommendations were practical, fast to implement, and made the…”
“The audit helped us realize how confusing our messaging was for new visitors. Landing Doctors made the page feel simpler, cleaner, and far more credible. The improvements were small individually, but together they c…”
Free preview in about a minute, no signup. The full 12-dimension audit is a one-time $49 — no subscription.
Results in 60 seconds.
Yes. The audit scores your page against how dental prospects decide — new-patient availability, insurance and financing clarity, booking friction, and trust signals like credentials, reviews, and before/after. It reads your actual H1, sub-headline, and primary CTA and comments on those, not a generic template. You'll see fixes framed around booking a nervous first-time patient, not abstract 'improve your CTA' advice that ignores how people choose a dentist.
Yes, as long as the page is publicly reachable. The audit fetches your public page HTML — the homepage, new-patient page, or a service page — and evaluates the booking path a visitor sees, whether that's an online scheduler, a form, or a phone number. It can't get behind a patient login or portal wall, so point it at the public marketing page, not the logged-in scheduling app.
No. This is a conversion and copy audit, not clinical or marketing-guarantee advice. We won't make dental or health claims, invent statistics, or promise a specific lift in appointments — no one honestly can. What you get is a clear read on where your page loses prospective patients and concrete, copy-paste wording to fix it. Any clinical language stays your call and your responsibility as the practice.
A one-time $49 charge — no subscription, no upsell. You get the full 12-dimension score, a hero rewrite with current-versus-proposed and rationale, three ranked CTA variants, the top five fixes with literal copy-paste replacement text, and a shareable PDF. The free preview runs in about a minute with no signup. If the page has under 200 characters of visible text, the audit aborts cleanly and you are not charged.
See how our landing page audit scores every page on 12 conversion factors.