Paste your roofing, plumbing, renovation, fit-out, or trades landing page. We grade it against what makes a homeowner pick up the phone — local trust, licensing, real job photos, fast quote paths — and return three fixes referencing your real hero, your real proof, your real call-to-action.
Results in 60 seconds.
Home services pages convert on local trust and proof of competence, not on slick design. The visitor is about to invite a stranger into their home for a job that's expensive, disruptive, and hard to undo — so they're scanning for licensing, insurance, real local job photos, reviews from people nearby, and an easy way to get a quote without commitment. Generic CRO advice — "add a hero video, build a long features section" — misses what a homeowner actually checks. If your page doesn't surface your service area, your license and insurance, photos of real local jobs, and a one-tap call or quote path, the homeowner clicks back to a competitor who does. The page has to prove you're local, legitimate, and easy to reach.
Landing Doctor reads your trades page the way a homeowner deciding between three contractors does. We check whether your H1 names the service and the area ("Roof repairs across the Gold Coast" beats "Quality roofing solutions"), whether your trust strip surfaces licensing, insurance, and years in business, whether your gallery shows real local jobs instead of stock photos, and whether your primary action is a friction-free call, text, or quote form — not a buried contact page. The fixes reference your actual hero, your actual proof, your actual CTA.
"Quality you can trust" tells a homeowner nothing. "Emergency plumbing across South Brisbane — same-day callout" tells them exactly what you do and whether you cover them. We flag whether your H1 names the specific service and service area, the two things a local searcher is checking first, or hides behind a generic slogan.
Homeowners won't book a stranger without evidence you're legitimate. License number, insurance, accreditations, years in business, and your service area are conversion-critical trust signals. We flag whether these are above the fold or buried — and whether your page reads as a real local business or a fly-by-night lead-gen page.
Stock images of pristine kitchens convince nobody. Real before/after photos of jobs you've done — ideally recognizable as local — are the strongest proof a trades page can show. We flag whether your gallery proves competence with real work, or undermines trust with generic imagery a homeowner has seen on ten other sites.
A homeowner ready to act wants to call, text, or request a quote in one tap. If your CTA is a buried "Contact" link or a long form demanding everything before a callback, you lose the lead to a competitor with a click-to-call button. We flag whether your primary action matches the urgency — and whether mobile users (most of your traffic) can reach you instantly.
Free preview returns three priority fixes with copy-paste replacements. The $49 audit unlocks the full 12-dimension breakdown — service-and-area H1 clarity, licensing and insurance trust signals, real-job proof, local review credibility, quote-path friction, click-to-call mechanics, mobile flow (where most trades traffic lives), and emergency/urgency framing — plus a hero rewrite (current vs. proposed copy), three CTA variants ranked by expected impact, and the top five fixes with literal replacement copy. PDF included for handoff to your marketer or web person. Built for home services patterns: roofing, plumbing, electrical, renovations, fit-outs, landscaping, cleaning, and contractor lead-gen pages.
Real founders, real fixes
“The homepage became much easier to read after applying the suggestions. Cleaner hero, fewer competing CTAs, sharper value prop.”
“Small changes, but the website feels more trustworthy now. The trust-signal section they suggested adding really helps with first-time visitors.”
Free preview now — $49 audit unlocks the full report, hero rewrite, and PDF. One charge, no subscription. Ship the fixes before your next ad campaign or busy season.
Results in 60 seconds.
Yes — these are first-class scoring dimensions for trades pages. The audit checks whether your license number, insurance, accreditations, years in business, and service area are visible above the fold, whether your reviews read as local and verifiable, and whether your gallery shows real jobs instead of stock photos. The comments reference your actual page — for example, whether your service area is named in the hero or hidden in a footer, and whether your trust signals match what a careful homeowner checks before booking.
Yes — and that matters most for trades, where the majority of visitors come from a phone after a local search. The audit grades whether your click-to-call button is instantly reachable, whether your quote form is short enough to complete on mobile, whether your trust signals and job photos render well on a small screen, and whether the page loads fast enough to keep an impatient homeowner. We flag the mobile-specific friction that's quietly costing you calls.
That's a core use case. When you pay for every click, the page's conversion rate directly sets your cost per lead — and the most common trades leak is sending paid traffic to a page that doesn't prove local legitimacy or make the quote path obvious. The audit surfaces the highest-impact fixes to your hero, trust strip, proof, and CTA so more of the clicks you're already paying for turn into quote requests, without raising your ad spend.
Yes — the audit is tuned to the home services pattern that's common across trades: local service-and-area clarity, licensing and insurance trust, real-job proof, fast quote paths, and mobile-first design. Whether you're a roofer, plumber, electrician, renovation or fit-out company, landscaper, or cleaner, the grading lens is the same conversion logic a homeowner applies when choosing who to let into their home. The fixes reference your actual page, so they're specific to your trade and your copy.