A med spa visitor isn't buying a SaaS trial — they're deciding whether to let a stranger inject their face or aim a laser at their skin. That means the conversion math runs on credibility signals a generic CRO template never checks: who the injector is, how much experience they have, whether results look real, and whether the price is knowable before a phone call. A page can be beautiful and still fail because it answers none of the questions a nervous first-timer is silently asking.
We built this audit around how aesthetics buyers actually decide. Instead of scolding you for a missing exit-popup, it reads your page the way a prospect comparing three local clinics reads it: Is this safe? Is this person qualified? What will it cost, and what happens if I don't love it? Where do I book, and how many taps is that? Every one of the 12 dimensions is scored against those med-spa realities, not against a checklist written for e-commerce.