Paste your donation page, campaign page, or recurring-giving page. We score 12 conversion dimensions against nonprofit-specific patterns and return three page-referenced fixes you can ship before your next appeal goes out.
Results in 60 seconds.
Generic conversion advice was written for products people buy for themselves. A donor gets nothing tangible back, so the math is different: they give because they believe a specific person or cause will be better off, and because they trust you to deliver it. That means your page has to do emotional and evidential work at the same time — make one outcome vivid, then prove the money reaches it. Feature-style bullet points and vague mission statements do neither, and the gift quietly doesn't happen.
Nonprofit pages also carry friction a normal checkout never sees: the recurring-versus-one-time decision, suggested-amount anchors that either lift or shrink the average gift, and hard objections about overhead and where funds actually go. A tool that only knows SaaS or e-commerce heuristics will praise a clean layout while missing that your ask is abstract, your amounts are anchored wrong, and your trust signals sit below the fold. We score against the patterns that actually move donations.
"Support our mission" asks the donor to convert money into meaning by themselves. Pages that say what $50 actually does — a week of meals, one child's supplies — give the gift a concrete shape. When the hero leads with organizational language instead of a single vivid outcome, motivated visitors stall and never reach the form.
Amount buttons quietly set the average gift. Defaults that start too low leave money on the table; a jump from $25 to $250 with nothing between it strands the mid-tier donor. Many pages also bury the recurring option or pre-select the wrong tier, so the anchor works against the very average it should be lifting.
Monthly donors are worth far more over time, yet many pages treat recurring as a small toggle the eye skips. Without a reason to give monthly — framed as ongoing impact, not a bigger commitment — visitors default to a single gift or none. The page never makes the recurring choice feel easy, natural, or more meaningful than one-time.
Donors hesitate on one unspoken question: will this money actually help? Pages that hide their ratings, financial transparency, or a plain statement of where funds go force that doubt to resolve itself — usually as a closed tab. Trust signals buried under the form arrive after the donor has already decided to leave.
You get the full 12-dimension conversion breakdown scored against donation-page patterns, not generic CRO. We rewrite your hero — current versus proposed, with the reasoning — so the ask leads with a concrete outcome instead of mission language. You get three donation-CTA variants ranked by likely impact, and the top five fixes written as literal copy-paste replacement text you can drop straight onto the page. Every comment references your page's actual H1, sub-headline, and primary CTA, so nothing is generic. It all lands in a shareable PDF you can send to your board or team.
Real founders, real fixes
“Landing Doctors explained our biggest conversion problems in a way that was actually easy to understand. We changed the structure, simplified the copy, and improved trust sections. The landing page immediately start…”
“The audit helped us realize how confusing our messaging was for new visitors. Landing Doctors made the page feel simpler, cleaner, and far more credible. The improvements were small individually, but together they c…”
Free preview in about a minute, no signup. The full 12-dimension audit is a one-time $49 — no subscription, no recurring charge.
Results in 60 seconds.
The audit fetches your public page HTML and reads everything a visitor sees before giving — your hero, ask copy, suggested amounts, recurring framing, and trust signals. If your donation widget is embedded on a public page, we score that page as your donor experiences it. What it can't reach is a form behind a login or a separate hosted checkout on a walled URL, since it only reads public HTML — so point it at the public donation page itself.
Yes — that split is core to how we score. We look at whether the recurring option is visible or buried, whether monthly giving is framed as ongoing impact rather than a heavier commitment, and whether your suggested amounts and default selection help or fight the average gift. The hero rewrite and CTA variants both account for the one-time-versus-monthly decision, since it's usually one of the biggest levers on a donation page.
A one-time $49 charge — no subscription — buys the full 12-dimension score, a hero rewrite with current-versus-proposed and rationale, three donation-CTA variants ranked by impact, and the top five fixes written as literal copy-paste replacement text. Everything references your page's real H1, sub-headline, and primary ask, and arrives as a shareable PDF for your board or team. Run the free preview first; you only pay if the full audit is worth it to you.
Every comment is grounded in your actual page. We quote your real H1, sub-headline, and primary CTA, and the fixes are written against your specific copy — not a generic checklist. We don't promise a set lift in donations or invent statistics; no honest audit can guarantee that. If the page has under 200 characters of visible text, the audit stops cleanly and you're not charged, so you never pay for a reading of an empty or unreadable page.
See how our landing page audit scores every page on 12 conversion factors.