Paste your homepage, product page or demo page. We score 12 conversion dimensions against how security buyers and the executives who sign off actually evaluate vendors and return up to three page-referenced fixes you can hand to marketing today.
Free preview of your page’s visible text.
The engineer on your page wants specifics: what the product covers, how it deploys, what it integrates with and whether the claims survive a sceptical read. The executive who approves the budget wants to know what risk goes away, what it means for the next audit and who else trusts you. Most security pages pick one reader and lose the other: either a wall of acronyms an executive cannot follow, or 'next-generation protection for the modern enterprise', which a security lead dismisses in a second. Generic conversion advice rarely asks whether both can find their answer in the first screen.
Buying security software is a slow, committee-driven, reputation-bound decision. Nobody gets fired for choosing the vendor everyone else chose, so proof matters in a specific way: certifications, independent audits, named customers in the buyer's own industry and a precise statement of what the product does and does not do. A page can look polished and still offer none of it above the fold. We read your page the way a security lead does during a vendor shortlist, looking for scope, proof, deployment reality and the right next step, and we flag exactly where the evidence goes missing.
'AI-driven zero-trust XDR for the modern attack surface' tells the executive nothing and tells the engineer you are hiding behind buzzwords. A hero that names the concrete problem, who it is for and what changes once deployed serves both. If your H1 cannot be understood by the person who signs the contract and verified by the person who runs the pilot, it is doing neither job.
'Enterprise-grade security' and 'trusted by leading companies' are not evidence in a market where everyone says the same. Security buyers look for what reduces their own risk of being wrong: SOC 2 or ISO reports, penetration test summaries, named customers in their industry and a public trust page. If those sit on a subpage behind a menu, the shortlist is decided without them.
Some products need a guided demo because deployment touches production; some are better tried alone. Pages that offer 'Request demo', 'Start free', 'Talk to sales' and 'Get started' in one hero make the visitor guess which path fits their size and stage. A security lead who wants to inspect the product without a sales call will not fill in the form that leads to one.
A security purchase runs for months, through a pilot, procurement and a security questionnaire. Pages built like self-serve SaaS, with one conversion goal and nothing for the evaluator who is not ready, lose everyone mid-cycle. Without documentation, architecture detail or an integrations list, the page offers nothing to the person actually doing the evaluation.
You get the full 12-dimension conversion breakdown, scored against how security buyers and their executives actually evaluate vendors. We rewrite your hero, current versus proposed with the reasoning, so the problem, scope and proof land above the fold in language both readers accept. You get CTA variants ranked by likely impact, whether a cleaner demo versus trial split or a documentation path for the quiet evaluator. Then the top fixes, each with copy-paste replacement text tied to your actual H1, sub-headline and primary CTA, plus a shareable PDF. No fluff, no invented security claims.
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Run the free preview now, no card and no signup. The full audit unlocks the 12-dimension breakdown, the hero rewrite, the ranked fixes and the PDF.
Yes. The audit scores your page against how security and compliance buyers decide: whether the hero works for both the technical evaluator and the executive sponsor, whether proof is specific and checkable, whether certifications and audits are visible, whether the demo and trial paths are clearly separated and whether there is something for an evaluator in the middle of a long cycle. It reads your actual H1, sub-headline and primary CTA and comments on those, not a generic template. Fixes are framed around making a shortlist, not abstract advice written for a consumer app.
It audits what a visitor can reach without logging in. The audit fetches the public HTML of the page you submit and evaluates what it shows, including links to a trust page, documentation or a security questionnaire. It cannot get behind an authenticated product, a gated trust portal or a PDF that requires an email, so point it at your public homepage, product page or demo page. If your proof lives only behind a gate, the audit will tell you that the public page offers none, which is the point.
It will tell you whether the page makes that choice clear to the visitor, which is the conversion problem. Whether your product suits a self-serve trial, a guided demo or both depends on deployment, pricing and your sales model, and the audit does not override that. What it checks is whether the hero and CTAs give one obvious next step for each kind of visitor, whether the difference between the paths is explained and whether a technical evaluator can learn enough to decide without a sales call. Where that is muddled, the fixes say how to separate the paths.
No. This is a conversion and copy audit. It will not fabricate certifications, invent uptime or detection statistics or promise a specific pipeline lift, because nobody honestly can. What you get is a clear read on where your page loses evaluators and executives and concrete, copy-paste wording to fix it. Every security or compliance claim on the page must be backed by your own evidence, and the audit will flag where the page needs proof rather than supply it.
See how our landing page audit scores every page on 12 conversion factors.