Paste your homepage, a storm-damage page or a service page. We score 12 conversion dimensions against how homeowners actually choose a roofer and return up to three page-referenced fixes you can hand your web person today.
Free preview of your page’s visible text.
A homeowner looking for a roofer is usually either dealing with damage right now or bracing for a large, unfamiliar purchase. Both are afraid of the same things: being overcharged, being ghosted, and hiring someone who disappears before the job is done. Generic conversion advice optimizes for signups and demos it understands. It rarely asks whether your page shows a licence number and insurance where a cautious reader looks for it, whether 'free estimate' means a visit this week or a sales pitch, or whether a storm-hit visitor can tell what to do in the next hour.
Hiring a roofer is a local, high-cost, low-trust decision made under pressure. The visitor wants clear answers: are you licensed and insured, do you work in my town, will you handle the insurance claim, how fast can someone come out, and what will it cost. A page can look rugged and professional and still leave every one of those unanswered above the fold. We read your page the way a worried homeowner does — hunting for proof, a real address, recent local jobs and a fast way to get someone on the roof — and flag exactly where the trust breaks.
Every homeowner has heard a horror story about an unlicensed roofer. If your licence number, insurance certificate and manufacturer certifications are not visible near the hero, a cautious reader assumes you are hiding something and moves on. 'Licensed and insured' in a footer is not proof. A real number, a real certificate and a real local address answer the question first.
'Free estimate' is on every roofing site, so it reassures no one. What the reader wants to know is what happens after they submit: will someone call within the hour, when can an inspector come, will they be pressured. A form with no next steps, or a 'get a quote' button leading to a long multi-step questionnaire, turns a ready homeowner into a lost one. Say what happens next.
After hail or wind, a homeowner needs to know three things fast: how to make the roof safe tonight, whether you work with their insurer, and how quickly you can inspect. If your page offers a generic 'roof replacement' pitch instead of a clear emergency path and a plain claims explanation, the most urgent visitor leaves to find a roofer who speaks to their situation.
'Serving the whole metro area' says nothing to someone on a specific street. Homeowners trust a roofer their neighbours used, and a page can show that: recent jobs with the suburb named, photos of real crews on real roofs, reviews that mention the town. If your trust section is stock photography and a generic badge wall, the local proof that wins the job is missing.
You get the full 12-dimension conversion breakdown, scored against how homeowners actually choose a roofer, with every issue ranked by severity so you know what to fix first. We rewrite your hero — current versus proposed, with the reasoning — so proof, service area and a clear next step land above the fold. Then the ranked fixes, each tied to the actual H1, sub-headline and primary CTA on your page, plus a shareable PDF you can send to whoever runs your site. No invented numbers, no inflated promises, nothing you could not say to a customer face to face.
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Run the free preview now — no signup, no card. In about a minute you get up to three page-referenced fixes. The full audit adds the 12-dimension breakdown, the hero rewrite and the PDF.
Yes. The audit scores your page against how homeowners choose a roofer — visible licensing and insurance, a service area that names real places, an estimate path that explains what happens next, a separate route for storm damage and insurance claims, and local proof like recent jobs and reviews that mention the town. It reads your actual H1, sub-headline and primary CTA and comments on those, not a generic template. The fixes are framed around a worried homeowner picking up the phone.
Yes, and those pages often have the most to gain. A storm page is scored on whether it tells the visitor what to do right now, whether it explains how you work with their insurer in plain language, and how fast an inspection can happen. The audit reads the page you point it at and judges it by that job, so a seasonal landing page built for a hail campaign is assessed as a hail page, not as a general roofing homepage with the wrong headline.
Paid roofing traffic is a specific pattern: the visitor is at peak intent, has little patience and often arrives on a phone. The audit grades whether the page matches the promise of the ad, whether the phone number is tap-to-call from the hero, whether the estimate form is short enough for ad-traffic tolerance, and whether proof appears in the first scroll. If the landing page sends a storm-damage click to a generic homepage, that mismatch is flagged as the highest-severity issue.
No. This is a conversion and copy audit, not a lead forecast. It will not invent statistics or promise a specific number of estimate requests — no one honestly can. What you get is a clear read on where your page loses a homeowner who was ready to call, and concrete, page-referenced wording to fix it. Claims about materials, workmanship and timelines stay your responsibility as the contractor, and the audit flags any wording on your page that looks like a promise you might not be able to keep.
See how our landing page audit scores every page on 12 conversion factors.