Paste your homepage, a quote page or a financing page. We score 12 conversion dimensions against how homeowners actually evaluate solar and return up to three page-referenced fixes you can hand your web person today.
Free preview of your page’s visible text.
A homeowner researching solar has already seen a dozen pages promising to slash their bill, and most of them sounded the same. They are weighing a large, long-lived purchase they do not fully understand, with a sales call they are not eager to take. Generic conversion advice optimizes for signups and demos it understands. It rarely asks whether your savings claim is specific enough to be believed, whether incentives and financing are explained before the sceptic leaves, or whether a reader who is six months from deciding has anything to do on your page other than 'get a quote'.
Buying solar is a slow, high-cost, trust-gated decision, usually made by two people over several visits. The visitor wants grounded answers: what would this cost me, how much would I actually save, what incentives apply where I live, who does the installation and who is still around in ten years. A page can look sleek and still answer none of that above the fold. We read your page the way a cautious homeowner does — checking who you are, how you calculate savings and whether there is a low-pressure first step — and flag exactly where the credibility slips.
'Cut your bill' with a round number and no basis is read as a sales pitch, not a fact. Homeowners have been burned by solar marketing and discount anything that sounds too good. A credible page shows how savings are calculated — roof, usage, local rates, system size — and lets the reader see that the number depends on their home. Specific and honest beats bold and vague.
The question that decides whether a homeowner requests a quote is 'can I actually afford this', and most pages leave it for the sales call. If the available incentives, the financing options and the difference between buying, financing and leasing are missing from the page, the reader has no way to picture the purchase. Explain the money before you ask for the address.
Most solar visitors are not ready to talk to a salesperson today. If the entire page funnels to one 'get your free quote' form, the reader who wants to learn, compare or check their roof first has nothing to do and leaves. A savings estimate tool, a plain guide to the process, or a 'see if your roof qualifies' step gives the long-cycle visitor a reason to come back.
Solar has a reputation for sales-first companies that subcontract everything. If your page does not show your own crews, your certifications, your years in business, your licence and real local installations with names and places, a sceptical homeowner lumps you in with the rest. Credibility comes from showing who you are and how long you intend to stay around.
You get the full 12-dimension conversion breakdown, scored against how homeowners actually evaluate solar, with every issue ranked by severity so you know what to fix first. We rewrite your hero — current versus proposed, with the reasoning — so a credible savings story, the money questions and a low-pressure first step land above the fold. Then the ranked fixes, each tied to the actual H1, sub-headline and primary CTA on your page, plus a shareable PDF you can send to whoever runs your site. No invented numbers, no inflated claims, nothing a sceptical homeowner could catch you on.
What people say
“Landing Doctors nos ayudó a entender por qué la página se veía bonita pero no convertía bien. Cambiamos la estructura, el mensaje principal y varios bloques importantes. Todo se siente mucho más claro y profesional…”
“The audit helped us realize how confusing our messaging was for new visitors. Landing Doctors made the page feel simpler, cleaner, and far more credible. The improvements were small individually, but together they c…”
Run the free preview now — no signup, no card. In about a minute you get up to three page-referenced fixes. The full audit adds the 12-dimension breakdown, the hero rewrite and the PDF.
Yes. The audit scores your page against how homeowners evaluate solar — whether savings claims are credible and explained, whether incentives and financing are visible before the quote, whether there is a step for people who are not ready to talk to sales, and whether the installer behind the page is shown with licences, certifications and real local installations. It reads your actual H1, sub-headline and primary CTA and comments on those, not a generic template.
It does not check whether your incentive figures are correct — that is your responsibility and it changes too often for any audit to verify. What it checks is whether the page explains incentives at all, whether it says which region and date the information applies to, and whether a reader can tell what still needs confirming in a consultation. A page that states its assumptions and dates its numbers scores higher on credibility than one that quotes a single bold figure with no context.
Yes, and that is one of the dimensions it scores. A long-cycle page needs more than a quote form: a way to learn without talking to sales, a reason to come back, and a clear picture of what the process looks like from first call to switch-on. The audit checks whether your page gives a researching homeowner something to do today, whether it answers the questions a partner will ask at the kitchen table, and whether the quote request itself explains what happens after submission.
No. This is a conversion and copy audit, not an energy or financial assessment. It will not invent savings figures, promise a payback period or comment on the merits of one panel brand over another. What you get is a clear read on where your page loses a cautious homeowner and concrete, page-referenced wording to fix it. Any figures on your page stay your responsibility as the installer, and the audit flags wording that looks like a promise a regulator or a customer might hold you to.
See how our landing page audit scores every page on 12 conversion factors.