Paste your practice homepage, a service page, or your booking page. We score 12 conversion dimensions against how people actually choose a therapist and return up to three page-referenced fixes you can act on today.
Free preview of your page’s visible text.
Someone looking for a therapist is rarely in a browsing mood. They have often spent weeks working up to the search, and they are deciding whether a stranger can be trusted with the hardest parts of their life. Generic conversion advice optimizes for signups and demos it understands. It rarely asks whether your page says who you actually work with, whether a nervous reader can tell what the first session looks like, or whether fees, insurance and confidentiality are answered before the doubt sets in and the tab gets closed.
Choosing a therapist is a personal, high-stakes, often private decision. The visitor wants quiet answers to a few questions: do you work with people like me, what happens in the first session, can I afford this or use my insurance, and will anyone know I came. A page can look calm and professional and still leave every one of those unanswered above the fold. We read your page the way an anxious first-time client does — looking for a face, a specialty, a fee answer and a low-pressure way to reach out — and flag exactly where the reassurance drops out.
'Individual, couples and family therapy for all ages' tells a reader nothing about whether you understand their situation. People search for a reason — anxiety, grief, a marriage in trouble, a teenager who stopped talking. If your hero does not name the problems and the people you actually work with, the reader cannot see themselves on the page and moves on.
Cost is the question most readers carry into the page and the one most pages refuse to answer. If a visitor cannot tell whether you take their insurance, offer a sliding scale, or what a session costs, they assume the worst and leave quietly. Vague 'contact us for rates' reads as 'expensive' and pushes a decision that could have happened online into a call many never make.
Many people will not phone a therapist they have never met. If the only way in is a phone number, a long intake form, or a 'request a consultation' button with no hint of what happens next, the hesitant reader has no safe first step. A free call, a clear 'what to expect' note, or an online booking slot turns a scary leap into a small, reversible move.
Clients choose a person, not a practice name. If your page hides your photo, your credentials and your approach behind stock images of beaches and stones, or never says a word about confidentiality and telehealth, the reader is left guessing whether they would feel safe in the room. Trust on a therapy page is built by specificity: who you are, how you work, what stays private.
You get the full 12-dimension conversion breakdown, scored against how people actually choose a therapist, with every issue ranked by severity so you know what to fix first. We rewrite your hero — current versus proposed, with the reasoning — so your specialty, your fit and a low-pressure first step land above the fold. Then the ranked fixes, each tied to the actual H1, sub-headline and primary CTA on your page, plus a shareable PDF you can send to whoever maintains your site. No clinical claims, no invented numbers, nothing that oversteps your ethics code.
What people say
“Thanks, I received the audit; the quality is quite good.”
“Our website looked premium visually, but Landing Doctors showed us why visitors still weren't converting. Their recommendations improved clarity, trust, and flow across the entire page. The difference after implemen…”
Run the free preview now — no signup, no card. In about a minute you get up to three page-referenced fixes. The full audit adds the 12-dimension breakdown, the hero rewrite and the PDF.
Yes. The audit scores your page against how people choose a therapist — whether it names who you help, whether fees and insurance are answered early, how much friction stands between a hesitant reader and a first session, and whether confidentiality, credentials and telehealth are visible. It reads your actual H1, sub-headline and primary CTA and comments on those, not on a generic template. The fixes are framed around a nervous first-time client reaching out, not abstract 'improve your CTA' advice.
The audit stays on the conversion and copy side of the line. It will not suggest outcome promises, testimonials where your professional code forbids them, or wording that pressures a vulnerable reader. Where your page already makes a claim that looks risky, it is flagged rather than amplified. Every recommendation is a starting point for you to check against your licensing board's advertising rules — the audit does not replace that review, and the final wording stays your responsibility as the clinician.
Yes, as long as the page is publicly reachable. The audit fetches the public HTML of your homepage, a service page or your booking page and evaluates the path a visitor actually sees — a scheduler widget, a contact form, a phone number or a link to a directory profile. It cannot get behind a client login or an embedded portal, so point it at the public page where people decide to reach out, not at the logged-in scheduling app.
It works for both, and solo practices often get the most out of it. A solo page competes on the person: a face, a clear specialty, an approach the reader can picture, and a first step that feels safe. A group practice page competes on fit and matching: who the clinicians are, how a client is paired with one, and whether availability is real. The audit reads which kind of page it is looking at and scopes the fixes to that, instead of pushing a solo therapist toward a corporate template.
See how our landing page audit scores every page on 12 conversion factors.