A first-time visitor is not reading your lineage or your teacher-training credentials. They are quietly asking whether they will feel out of place in a room of regulars, whether there is a class they can make after work, and what the first visit will actually involve. Generic conversion advice optimizes for signups and demos it understands. It rarely asks whether a nervous beginner can find the intro offer in three seconds, whether the schedule can be read on a phone without pinching, or whether the page ever says that nobody needs to touch their toes.
Choosing a studio is a local, habit-forming, slightly embarrassing decision. People want to know where you are, when you are open, what to bring and whether they can try one class before committing to a membership. A page full of beautiful photography and Sanskrit can still leave all of that unanswered above the fold. We read your page the way a beginner scanning on their phone at lunch does, looking for the intro offer, the schedule, the address and a path to book, and we flag exactly where the reassurance goes missing.